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January 25, 2007

When is a Drug Risk not a Drug Risk?

by Peter Pitts

When is a drug risk not a drug risk? When you don't understand it. I refer, of course, to the so-called "Brief Summary" which, as some say, is like the Holy Roman Empire -- neither brief nor a summary.

A new paper (of which I am a co-author), in the January edition of Drug Information Journal, relates new research demonstrating that as the number of listed side effects increases, patient recall decreases.

The paper, "A New Model for Communicating Risk Information in Direct-to-Consumer Print Advertisements" can be found at http://www.cmpi.org

Not rocket science. Social science

Posted by Peter Pitts at January 25, 2007 10:02 AM

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