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January 17, 2007
Health news stories: What's in store for 2007?
by MaryEllen O'Donohue
Advancements in women’s health, new treatments to help manage the ever-growing diabetes epidemic, and improved food labels among other milestones of progress in disease prevention have made 2006 a truly exceptional time for improvements in our health. Media extensively focused on developments that target common conditions, providing consumers with vital health information to change their lives for the better.
With 2006 behind us, what’s in store for the year ahead? What therapeutic areas will media pay attention to? As obesity rates continue to climb, so will interest in this condition rise. In fact, there’s already been reporting of an over-the-counter obesity drug under FDA review. In addition, new research is paving the way for medicines that can stave off Alzheimer’s disease, sparking media interest in informing consumers about brighter options ahead. What’s more, media attention also will be devoted to new warnings—and possible big changes—in the food we eat, specifically processed food and restaurant meals. Finally, new drugs and technologies that target heart disease and cancer will take center stage on television and radio airways and in print headline news.
As we reflect on the latest and emerging health advances of 2006 and 2007, respectively, keep these areas of media interest in mind as you’re packaging trend stories and, generally speaking, coming up with news angles to keep the conversation of your products fresh among newsmakers.
Posted by maryellen_o'donohue at January 17, 2007 11:35 AM
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