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October 26, 2006
Are We TOO PINK? I Think Not.
by Stephanie Koze
We’re in the last full week of National Breast Cancer Awareness Month, and some folks are tired of seeing pink. You know, the color associated most frequently with breast cancer awareness.
For years, pink ribbons have come out in full force during October as a means of raising breast cancer awareness and research contributions. Now, detractors are concerned that corporate entities are “getting in the pink” (i.e., pink lids for yogurt containers, pink soup containers, etc.) just to make a buck.
Perhaps we are heading toward pink overload. It does seem a bit incongruous that a soup manufacturer would sell its product in a pink container to generate awareness about breast cancer. And, perhaps “in the pink” corporations should donate more proceeds from their “pink sales” to breast cancer research.
But, “pink efforts” do raise awareness about breast cancer, as well as financial contributions that might not have been made otherwise. Just when I think I’m on the verge of pink overload, I remind myself that one life could be saved for every person who thinks about breast cancer, tells a friend or makes a research contribution because they saw, or purchased a pink commodity.
Let’s continue to support the “pink efforts;” while you are at it…don’t forget to “Go Red” to support awareness of heart disease in women.
Posted by stephanie_koze at October 26, 2006 03:51 PM
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