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September 05, 2006

Rosetta Stone doesn't work at the Carnegie Deli

by Peter Pitts

Here’s a link to a new paper (by me) discussing how Europe can learn from America’s DTC experiences (both positive and otherwise) to create a more robust 21st century environment for patient empowerment. My premise is that health care communication is the consumer’s Rosetta Stone.

Your thoughts and comments are much appreciated.

http://www.stockholm-network.org/publications/list.php#31

Posted by Peter Pitts at September 5, 2006 04:34 PM

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